Where we are, Thistley Hough Academy in Stoke-on-Trent, Staffordshire, any conversation around careers is impossible to separate from calls for the need to raise aspirations. As an area of deprivation where the traditional industries of pots, pits and steel have declined, there is a real need to support students in developing their self-confidence, transferable skills and raise their awareness of all the opportunities which are out there but weren’t when their parents were at school.