Emphasising the emotional benefits of exercise is more effective at increasing levels of physical activity than highlighting traditional health benefits. This is the finding of this new research by the British Journal of Health Psychology. The aim of the research was to develop and pilot the feasibility and efficacy of a novel intervention using affective messages as a strategy to increase physical activity (PA) levels in adolescents. The study was carried out by the University of Leeds.
Leadership Briefing Issue 4.10 (46)