Mondelēz Health for Life programme


 Thousands inspired to lead a healthier lifestyle thanks to Health for Life programme


Around 90,000 adults and children in Birmingham have been given the keys to leading healthier lifestyles thanks to a health and wellbeing community programme funded by Mondelēz International, a new report has revealed.


Health for Life, a five year initiative funded by the Mondelēz International Foundation was developed to reach across the whole community throughout south Birmingham improving access to healthier lifestyle opportunities through activities such as growing fruit and vegetables and learning about healthy eating, linked with improving cookery skills and taking part in a range of physical activities.


Because of the programme, many primary schools now have greater access to cooking through the development of new kitchen areas and equipment, as well as the means and skills to create their own school gardens. Schools have also given pupils greater options for physical exercise, using Health for Life funding for a range of different equipment which could not have been provided through schools’ central budgets.


In the community, Health for Life has established 15 community food growing spaces in south Birmingham, giving individuals and local groups the chance to take part in green gym activities; working outdoors and growing their own food.


Kelly Farrell, community affairs manager at Mondelēz International, said: “We are so proud to be able to showcase the programme’s impact over the last 5 years. To know we have made such a difference to the health and wellbeing within the community where many of us live and work is fantastic news. Over 900 of our employees have volunteered as part of the Health for Life programme, supporting the creation of growing spaces within schools and throughout the community spaces.


“The outputs of the programme have exceeded our original targets, with 125 schools participating and 15 new Health for Life community growing spaces created, which is testament to the hard work of our community partners and everyone that joined and embraced the programme.”

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December 2017