It’s a long time since I went to school and sat in a classroom that was characterised by rows of desks, rolling blackboards and some dingy notice boards around the walls that were gradually populated by examples of work we produced throughout the term. It was the 1970’s in fact. Given the advances we’ve made in understanding how the human brain responds to its environment and uses cues from all the senses to cement learning in long-term memory it’s surprising to me as a neuroscientist that many classrooms still haven’t progressed beyond this set-up. After all, if we look at the commercial world, and retail in particular, the application of psychology, technology and neuroscience is everywhere, creating worlds that people don’t just want to enter, but want to linger in, explore and interact with.
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