As an organisation that cares about creative excellence, BAFTA feels that it is important to foster and value creativity in young people. The creative industries contribute a huge amount to the cultural, economic and social life of the UK and the games industry is a significant part of that picture. In 2017 UK consumers spent £3.35bn1 on boxed, downloadable and mobile games, significantly more than music and DVDs, and the artistry and innovation for which games are known can be seen to influence many other aspects of our culture. There are more than 2,000 UK games companies, and it is a dynamic, innovative and fast-changing sector where the right technical and creative skills are essential for companies to remain competitive.
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