Alcohol and Soaps

On average, over a third (38%) of soap air time features alcohol, but the negative consequences of drinking to excess are rarely shown, according to this 2010 Media Analysis by Drinkaware. It finds that British soaps’ current representation of the substantial role alcohol plays in peoples’ lives isn’t too far from reality. People, and particularly children, make assumptions about acceptable real-life behaviour from their television viewing, so it’s important the negative effects of drinking aren’t down-played. Leadership Briefing 5.07 (55)

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