New careers resource aims to inspire the 'YouTube generation'


A new and refreshing approach to careers guidance will see the creation of a bank of short, user-generated films—all designed to give the 'YouTube generation' quick but inspiring insights into a range of careers.

Using video-capture technology, the Three Minute Hero initiative allows anyone in any profession to record their own short film using their computer, tablet or phone. Answering questions about their job, experience at school and what advice they would give their teenage self, the aim is to give young people a better idea of what a particular role involves and the many routes that can be taken to get there.

With the provision of careers guidance in schools subject to funding cuts, often the quality of delivery ranges dramatically by postcode. What’s more, while there is a wealth of information available online, for young people there is often too much advice, or as the Careers Enterprise Company suggested recently, a ‘choice overload.’

All the Three Minute Hero videos will be hosted within careers guidance company U-Explore’s free product, Start, a programme which matches users to jobs based on their qualities, skills and work preferences. The role suggestions are brought to life through video content of people in that job, which can be filtered so students can be inspired by people from their school or area.

The Three Minute Hero technology also offers schools the opportunity to engage young people in directing their own career paths, by identifying their career heroes and recording the videos with them, to really get an insight into their work and career journey.

The programme is supported by a wealth of business leaders, including entrepreneur Matthew Riley, one of Sir Alan Sugar’s advisers on The Apprentice.

Andy Pickles, CEO of U-Explore said: ‘Most teenagers, including my own, steer towards user-generated video to get the information they need, so it seemed a natural step to offer careers advice in this format.

‘Watching a three-minute film of someone who went to your school or comes from your town talking about their job, what they do, how they got there and what they’ve learnt, provides a real source of inspiration to young people. We’re offering guidance from someone they can relate to and an insight into the world of work. There’s a huge opportunity for social mobility, empowering young people to work towards their goals, based on the achievements of real people with real experience.’

To watch some of the Three Minute Hero videos and record your own film, please visit

Creative Teaching & Learning