Most children are longing for more adventure in their lives

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New research has reveals that 85% of children are longing for more adventure in their lives.

The statistics from Elastoplast highlights that half (52%) of children have never camped out in their back garden or taken part in any adventure sports.  Parents are also feeling the pressure with 40% admitting they don’t have the time or money to arrange adventurous experiences for their children.

4 out of 5 parents agree that it’s crucial for their children to experience adventure.  However, concern for their kid’s safety (55%), not having the skills and lacking the confidence (20%) to cope with new activities is holding parents back.

TV wildlife presenter, Nick Baker, said: “Experiencing outdoor adventures cannot be underestimated. As a kid, I remember the excitement of getting outdoors and having my own mini adventures! From building my first tree house to staying up late to watch the stars – it’s these experiences that stay with you for life. Allowing children to experience risk in a controlled environment helps to develop their ability to face risks in the future and builds their confidence."

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